You’re a person, you don’t have to stay on brand all the time.

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In this social media world we live in it’s easy to get caught up in our aesthetic. I don’t think that word was a part of my everyday vocabulary until about two or three years ago. In some ways it’s wonderful to be able to express exactly what you like so easily. It’s nice being able to control what kind of vibes you let off into the world.

But, this shift in how we’re presenting ourselves has lead us to keeping certain parts of ourselves ‘offline’ or just generally ‘out of sight’. I know I’ve faced this myself, having a great memory or picture but not wanting to post it because it doesn’t fit with my Instagram feed. Or even offline, finding a dress I really like and would wear but not buying it because I don’t know if it really meshes with my style.

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Success, Entrepreneurship, & Branding

IMG_1694I’ve been reading everything that I can get my hands on about success, branding, and entrepreneurship lately. Which in the blogging world isn’t too far reached. However, I’m not planning to turn this blog into a business. I would love at some point to be able to make a little money off of it, but it’s not what I have in mind for my career. My focus over the last few years have been in graphic design, or more so layout. After working for my school’s newspaper and the literary magazine I found my fit. I have an eye for design and a heart for creativity. I’m a design minor with a concentration in photography and an English major. I love practical creativity and luckily I’ve felt our world shift towards it in the past few years.

So even though I’m not planning to start my own business, entrepreneurship is great to read up on. It gives you so many levels of inspiration and wisdom. It also teaches a lot of about work ethic and personal scheduling. Here are the main lessons I’ve gathered:

  • Success comes from the mouths of those who dare to push the limits.
  • Loving your work isn’t enough, you have to live it as well.
  • Balancing everything rest and go time is important to keep sane.
  • Make time to build relationships in your industry and out.
  • Inspiration has to be refreshed daily.
  • You can’t make everything you love into successful work, but you can love your work.
  • Adapt to everything. Be flexible in the details not the big picture.
  • Till you try you’ll never know.

Maybe the drive behind the branding side of it comes from finally knowing myself front and back. I know that the degree of self-awareness will shift as I change, but now that I’ve got the basics down I can handle a change in details. Maybe now that I’ve figured myself out I’m free to share who I am with the world.